non profit colleges and universities - online degrees from UMass Online

Bachelor of Science in Marketing


Build a solid foundation for your career through knowledge of marketing fundamentals. As a marketing major, you’ll explore all phases of marketing and distributing products and services throughout the global economy—with a focus on understanding consumers and acquiring information for decision-making.

Online Bachelor of Science in Marketing | UMass Dartmouth

Learn how to:

  • Identify potential markets
  • Develop marketing and pricing strategies
  • Estimate the demand for products and services
  • Integrate e-commerce and social media into marketing strategies
  • Conduct primary and secondary marketing research
  • Lead marketing communications and sales presentations
  • Perform statistical analyses

Our graduates are well prepared for careers as marketing directors, public relations and advertising managers, research analysts, sales managers, and directors of marketing communications.

Earn a bachelor’s degree at UMassD or complete your degree at UMassD if you already have some college credits. The program is 100% online.

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